Bernard Villemot

Bernard Villemot (1911-1989) was a celebrated French graphic artist who revolutionized advertising imagery with his elegant and simple designs. Trained under Paul Colin, Villemot developed a distinctive style characterized by bold colors, minimal elements, and the ability to convey complex messages through striking visuals. His work for iconic brands like Orangina, Bally Shoe, Perrier, and Air France became synonymous with their visual identities. Villemot's Air France travel posters, in particular, showcased his talent for capturing the essence of adventure in a single image. His art gained recognition through exhibitions, including a dedicated showcase at the Museum of Decorative Arts in Paris in 1963. Regarded as one of the last great poster artists, Villemot's works have become highly sought after by collectors, and his legacy continues to be celebrated through various publications, solidifying his status as the "painter-laureate of modern commercial art."